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Founded in November 2001, Cell C is owned by 3C Telecommunications, which is 60% owned by Oger Telecom South Africa, a division of Saudi Oger; 25% owned in an unencumbered holding by CellSAf, (a Broad-Based Black Economic Empowerment entity representing over 30 black empowerment companies and trusts), and 15% by Lanun Securities SA (Lanun is a wholly owned subsidiary of Saudi Oger Ltd).

In 2011, Cell C enlisted South African comedian, Trevor Noah, as their spokesperson, in a marketing campaign where he was given the title as their "CEO" (Chief Excellence Officer). The current Chief Executive Officer is Jose Dos Santos. Cell C has recently shaken up the South African market by introducing a flat call-rate of 99c / min, to any network, and the lowest data rate, as well: 0.15c/MB. Their market strategy appears to be "more subscribers, paying less," which is a significant challenge to the high-margin stance of the other network operators.

CELL C LAUNCHED ITS OPERATIONS IN 2001, SEVEN YEARS AFTER THE LAUNCH OF THE TWO INCUMBENTS, VODACOM AND MTN (LAUNCHED IN 1994). A FOURTH MOBILE OPERATOR, TELKOM MOBILE, A BUSINESS UNIT OF TELKOM SOC SA LTD, LAUNCHED ITS OPERATIONS IN 2010.

IN SPITE OF PENETRATION OF OVER 140% OF MOBILE SERVICES IN SOUTH AFRICA, GROWTH - PARTICULARLY IN THE PREPAID MARKET - CONTINUES APACE. CELL C ITSELF GREW ITS MOBILE SUBSCRIBERS FROM 9 MILLION IN 2012, TO OVER 20 MILLION BY JULY 2015.

THE MOMENTUM AND SUCCESS OF CELL C'S PRICING STRATEGY OVER THE PAST TWO YEARS WITH ITS CORE CONSUMER VALUES OF HONESTY, SIMPLICITY AND TRANSPARENCY, HAS RESULTED IN A POSITIVE CUSTOMER RESPONSE.