CUSTOMER SATISFACTION & BUYING BEHAVIOR OF HEROHONDA
Objectives of the study:
-To know the customers expectations towards hero Honda
-to find out the customer opinion regarding Various aspect of the bike.
-To give the appropriate suggestion to the company regarding the performances

The brand identity
This brand is the visual
expression of the ought and the
action it conveys to everyone the intention to constantly
inspire the confidence

CONSUMER BUYING
BEHVIOUR
The field of
consumer behavior studies how individuals, groups
and organization select, buy, use and dispose of
goods, service, ideas, or experience to satisfy their
needs and desires. The customers are responding to Influences that
change their mind at the last minute. A buyer makes
take a decision whether save or spend the money

Target audience:
-Karizma ZMR:
Youngsters within the age group of 18-24, fast riders and stuntmen.

-Passion Pro:
Mediocre and working class

-Hero Honda Pleasure:
-Women of all ages and all working classes

For more details, refer this pdf:
http://scribddoc/31674068/Customer-Relation-Hero-Honda

i want customer satisfaction in hero honda ppt

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