HERO HONDA


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COMPANY PROFILE

The joint venture between India's Hero Group and Honda Motor Company, Japan has not
only created the world's single largest two wheeler company but also one of the most
successful joint ventures worldwide.
During the 80s, Hero Honda became the first company in India to prove that it was possible
to drive a vehicle without polluting the roads. The company introduced new generation
motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill
it - Shut it - Forget it' campaign captured the imagination of commuters across India, and
Hero Honda sold millions of bikes purely on the commitment of increased mileage.

RESEARCH METHODOLOGY

A research design is purely and simply the framework or plan for a study that guides the
collection and analysis of the data. It provides a scientific framework for conducting some
research investigation.
In this research study descriptive research design has been followed where in it is typically
concerned with determining frequency with which something occurs (or) how two
variables vary together. This study is typically girded by an initial hypothesis.

Data source

i.Primary data required for conducting a survey, where in existing customers were
given questionnaire and the required data was thus collected. The different types of
questions used for this research study are as follows.
ii.Open-ended questions
iii.Close-ended questions
iv.Dichotomous questions
v.Multiple-choice questions etc.
vi.Secondary data required for conducting this research study has been collected from
various marketing research books, company brouchers, statistical books, journals,
magazines, journals published by company and thorough literature review was
conducted for the same.