any suggestions for the below field assignment we got today

1. Location Analysis

1 Describe the current location of the store. ( standalone, business centre, shopping centre, residential, etc)
2. Analyze the suitability of the store location with respect to target customers.
3 Has the store provided parking facility? (free or pay and park)
4. Analyze competition in the area.
5. Analyze the trading area covered by the store ?


Suggestions for improvement, if any ………………..

2. Product strategy analysis

1. Describe the presentation of products in the store ( display on shelves, window display, mannequins, etc)
2. Product categories on ground floor, 1st floor, etc and why such placement?
3. Location of private labels (in-house brands)


Suggestions for improvement, if any ………………..

3. Pricing strategy analysis

Analyze the pricing strategies adopted by the store.

Suggestions for improvement, if any…………………

4. Promotional strategy analysis

Analyze the advertising and sales promotion activities carried out by the store.
(indoor and outdoor )

Suggestions for improvement , if any ………………….


5. Store Atmospherics

4. Describe the layout of the store? (type of layout, efficient usage of space, location of billing counters, cleanliness, etc)
5. Describe the ambience of the store? (flooring, lighting, wall textures, music, air conditioning, etc)
6. Describe the mode of providing information in the store (signage, announcements, etc)
7. Does the store provide complete information relating to promotional schemes, store policy regarding return of sold goods, working hours, etc?

Suggestions for improvement, if any……………………


6. Employee Analysis

1. Are the employees in uniform?
2. Are the employees neatly dressed?
3. Are the employees courteous and helpful?
4. Are the employees knowledgeable?

Suggestions for employee training, if any ……………………


7. Customer Service Analysis

1. Describe the various value added services provided by the store.
2. Does the customer spend too much time at the billing counter?
3. Are you satisfied with the handling of queries by salesmen?

Suggestions for improvement, if any……………………