GROUP COMMUNICATION

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PURPOSE OF GROUP COMMUNICATION

To share and exchange information and ideas
To collect information or feedback on any project/policy/scheme
To arrive at a decision on important matters

To solve a problem which is of concern to the organization as a whole
To discuss the issues related to a particular topic in relation to the group itself or for the benefit of a larger audience
To elaborate upon any work undertaken or research done in order to elicit feedback


GROUP DISCUSSION


Group discussions are widely used in many organizations for decision making and problem solving.


MEETINGS
INFORMAL PURPOSES
To communicate important or sensitive information
To explore new ideas and concepts
To provide feedback
To present a report
To gain support for an idea, or project



DECISION-MAKING PURPOSES


To reach a decision
To solve a problem
To reconcile a conflict
To negotiate an agreement
To win acceptance for a new idea, plan or system