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Green IT


In the current global scenario, businesses have come to be defined as entities having to satisfy all the “stakeholders”—and not just their shareholders. Rising energy prices, together with government-imposed restrictions on carbon production, are increasingly impacting on the cost of doing business, making many current business practices economically unviable. This, coupled with the need to achieve sustainable growth in an increasingly competitive environment, has encouraged modern businesses to adopt radically new business models. It has become imperative for all businesses to act in an environmentally responsible manner. Companies are competing in an increasingly “green” market, and must avoid the financial penalties that are being levied against carbon production.
IT has a large role to play in all this. Today, businesses face the need to innovate while keeping the preservation of the eco-system at the core of the innovation. All sustainable development requires a fresh approach to IT and power, putting power consumption at the forefront in all aspects of IT – from basic hardware design to architectural standards, from bolt-on point solutions to bottom-up infrastructure build. The IT function of business is driving an exponential increase in demand for energy, and businesses have to bear the associated costs. More and more IT companies are now changing the way they operate in order to reduce their carbon footprint; and the
triple bottom line (3BL) consisting of profit, people and planet, has assumed great importance. No longer can
businesses merely concentrate on economic performance. They also need to set up a framework to monitor their
performance on social and ecological fronts