GINI & JONY LIMITED
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INTRODUCTION
GINI & JONY LIMITED

• Giny & Jony India Ltd. was founded by the Lakhani brothers in 1980.
• Over the 30 years, the company has emerged as a brand with a strong identity.
• GINI & JONY ventured into the organised retail, by launching an exclusive Gini & Jony Store in 1996.
• Launched a Concept store, “Gini & Jony’s Freedom Fashion store”, the 1st lifestyle store that racked exclusive International brands for KIDS in 2007.
PRODUCT RANGE
Gini & Jony houses an entire range of apparel for Boys and Girls. There are varied collections from national and international brands to choose from.
Their collections are: Gini & Jony Happy Style - a range of apparel, accessories and footwear; rugged and youthful collection of denims from GJ Jeans; valuable wear from Palm Tree; accessories and baby products from GJ Baby.
Gini & Jony has also got in three well know international brands under one roof - Levi's Kids which is known world over for 'freedom & self'; United Colors of Benetton known for its distinct Italian collection and Puma Kids a sportswear lifestyle brand of apparel and accessories.
ABOUT
Gini & Jony India Ltd. was founded by the Lakhani brothers in 1980. Over the past 3 decades, the company have emerged as a brand with a strong identity, progressive management and dynamic growth. Gini & Jony ventured into organised retail, by launching an exclusive Gini & Jony Store and thereafter there has been no looking back. Key attributes of this brand are innocence, happiness, energy, cutting-edge style and superior fabric for their target customers, which are in the age group of 0 to 14 years.
BRAND IDEOLOGY
He brand firmly believes that children must be happy. It’s the only goal they have set for themselves. And therefore the Brand’s Mantra is Gini & Jony Happy Style.
Price range
Rs. 400-2500+
Retail presence
EBOs: 245 in more than 79 cities; LFS: 252; MBOs: 500+
Eco-friendly practices
Use of Eco friendly dyes; wodden buttons replacing plastics and metal buttons; lead and nickel free garments; use of virgin plastic for packaging.
Brand speak
The Indian kidswear market is growing at a very swift pace. With parents being brand conscious the kids too have joined it too. “Brand Mania” is the current buzz. The denim market in the country, especially in the kid`s category, has immense scope. Since this category is still largely dominated by unorganized and local manufacturers, customers have limited access to international styles and trends. With the growing influence of the youth, the home denim market shows promising growth. Experimenting with bleach-out effects and the use of embellishments will give a fresh look to the current trends. Innovative and varied looked fits will continue being very strong this season as well. Dresses, skirts and shorts in denim will be seen very strongly. Apart from denim apparel, there has been great acceptance and scope in denim accessories like wrist bands, caps, and bags.
• ‘Gini & Jony – Happy Style’ is a niche mother brand of the Company.
• Positioning: Super premium.
• Key attributes :-Innocence, Happiness, energy and cutting edge style along with rich design and superior fabric .
• Segments : Young customers belonging to SEC A, A+ section of society in the age group of 2 years up to 14 years.
• Price Point: Rs. 325/- up to Rs. 1345/-.
• Presence: Every premium large format stores, Malls & A-Class Multi-branded stores across the country. The brand has pan India presence with Exclusive stores in high streets & malls.
Our Company was originally incorporated on November 11, 1994 as Gini and Jony Apparrel Private Limited under the Companies Act, 1956. The name of our Company was
changed to Gini & Jony Apparel Private Limited on December 24, 2002. Further with effect from November 13, 2006, the name was changed to Gini & Jony Private Limited and
the Company also became public limited company under the name Gini & Jony Limited. The registered office of our Company was shifted on November 16, 2006 from A-2/470
Shah & Nahar Industrial Estate, Dhanraj Mills Compound, Lower Parel, Mumbai 400013 to its present location at A-601, Citi Point, Next to Kohinoor Continental, Andheri-
Kurla Road, Andheri-East, Mumbai 400059. For details of the change in our name and change in our registered office, see "History and Certain Corporate Matters" on page
of this Draft Red Herring Prospectus .
COMPANY PROFILE
§ Brand History - Gini & Jony Ltd. was founded by the Lakhani brothers in 1980. Over 30 years, the company
has emerged as a brand with a strong identity, progressive management and dynamic growth. We manufacture ,
distribute and retail merchandise for Kids in the age group from 0years to 16 years. Gini & Jony a flagship brand of
the company enjoys top of mind recall. We have strong brands to offer from our portfolio, both in-house and those
from International alliances.
§ One of such strong alliance is Puma & Levi`s and we are extremely optimistic with our tie-up. With our
extensive reach and 30 years of experience in Kids wear clubbed with high aspiration of Levi`s & PUMA brand
providing world class quality and collection, Kid`s would find best of products found internationally.
§ Most brands in the Indian market cater to either sports or lifestyle requirement for Kid`s. But our tie-up would
enable us to overcome this market gap and provide a range of world class collection of footwear for Kids.
Philosophy
“We believe that children must be happy.
It’s the only goal set for ourselves.
A happy, laughing child is one of
the best sights of life. We believe that childhood lasts a lifetime.”
PRODUCTS OF GINI & JONY
Gini& Jony spread its wings, and launched various other brands such as GJ Jeans, Palm Tree and Baby Dreamz.
1 - GJ Jeans -
• GJ Jeans Unltd’ is mainly a denim-based brand
• Positioning:- As a premium offering
• Key Attributes:- Focuses on international styling & fits, innovative treatments and washes on denim fabric.
• Segment:-SEC A, A+ section of customers in kids wear segment, the Brand is focused on the kids in the age group of 2 to 14
• Price point :- Range of Rs. 295/- up to Rs.1295/-.
• Gini & Jony has an in-house research & development (R&D) team which is constantly involved in experimenting with various techniques on denim to develop exclusive attributes for company’s products.
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