hi i am Shreya kumari i would like to get advantages of surf excel.My teacher has given the project on different types of FMCG product.I am studying in school and living in Bhagalpur.Please give the advantages of surf excel.
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Surf Excel launched in 1948 under the brand name 'Surf' in Pakistan and in 1959 launched in India as a first powder detergent. Initially the brand was positioned in the clean proposal of "washes whitest". However, with the appearance of numerous local manufacturers of detergents and the entry of other global brands, Surf Excel underwent several changes in its Brand Communication. This is in line with the global communication platform of Dirt Is Good, which is a Unilever communication strategy for its premium detergent products, sold under various brands; Like Omo in Brazil, Persil in the United Kingdom and Skip in France, Greece, Spain and Portugal. Some of the other important detergents in India are Rin and Wheel. The last entry in the segment is Comfort, a fabric conditioner.
Surf Excel products include Surf Excel, a powder detergent specially designed for washing machines as it has a low foam formula. Surf Excel Matic was launched in 2002. Surf Excel Matic has 2 Top Load & Front Load variants. Surf Excel Matic Top Load with special molecules 'Multi Active System' is specially designed to work in large quantities of water and eliminate difficult stains in the washer itself. While Surf Excel Matic Front Loading with its 'low foam' concentrate Formula 2X is designed to remove stains without generating excess foam which is harmful to the washer. Quick wash is a product that saves up to 2 buckets of water and blue is used for fabric and color care. Surf Excel also has some specialized products like Gentle Wash, a liquid detergent and Surf Excel Bar, a bar of nil mineral detergent. NIL MINERAL BAR: In India HUL is the only company where NMB is manufactured.
