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Sakal
Sakal (Marathi: सकाळ, meaning "Morning") is a Marathi-language daily newspaper by Sakal Media Group with its headquarters in Pune, Maharashtra, India. Sakal is the flagship newspaper of the foundation publication, Sakal Media Group. It ranks among the top 10 language dailies of India.[2] It is Alexa's top ranked web-site in Marathi category.[3] Dr. N. P. aka Nanasaheb Parulekar was the founder of Sakal. It is published in the cities of Pune, Mumbai, Kolhapur, Sangli, Nashik, Aurangabad, Nanded, Solapur, Nagpur, Satara, Amravati and Jalgaon.[4] The group’s other operations consist of regional newspapers, magazines and Internet publishing, together employing over 3000 people. It holds one of the largest Marathi websites, eSakal, which reaches to 300,000 Internet users across the globe[5]
History
Sakal was a classic newspaper of the pre-independence nationalist period[citation needed]. Its idealistic founder, Dr. N.P. alias Nanasaheb Parulekar had been influenced by American newspapers during his years at Columbia University. By introducing Sakal (morning) to advance Mahatma Gandhi’s movement for independence, he also showed the path to genuine daily journalism in Marathi.[6] Though it was started as a part of the nationalist cause, after Indian independence, Sakal newspaper established itself as a successful business by reporting on day-to-day concerns, not just of Pune but also of its rural neighborhoods. By the 1960s, Sakal appointed full-time correspondents, each with a telephone, in every town in its neighborhood. It ran training camps for its journalists, promotions and cultural events for its readers and letters to the editor on its front page.[7] Under Nanasaheb Parulekar, the paper maintained strict political neutrality and endorsed candidates for local, state or National elections purely on the basis of their merit.
Events
Events and activities is integral part of new Sakal. It arranges events targeting Education, Agriculture, Travel-Tourism, Business etc. Its international event, ‘EDUCON’ has now became the center stage for Vice Chancellors from across the India, to present their vision about Indian higher education.[14] Property Mahayatra, Education Mahayatra, MPL, Pune Shopping Festivals, Family Health, Sakal Shopping Festivals, Sakal Edugain, Sakal Investneet, Sakal Vastu, Sakal Shagun etc. are other some of the other events. The Group started clubs for the targeted audience events, Madhurangan (मधुरांगण) for women, Young Buzz and Sakal NIE (Newspaper In Education), Family Doctor Club are a few to mention.
Pune Bus Day
Pune bus day is an event created by Sakal Media Group. It is an initiative to improve traffic condition of Pune city. For Pune Bus Day, Sakal Media Group has taken an initiative to arrange 1,500 buses to the existing fleet of 1,650 PMPML buses and demonstrate how the use of optimum number of buses with high frequency can actually reduce the traffic congestion which are rampant in the city. The tagline of the initiative is 'Come, let's travel by PMPML bus on 1 November'.
Presently, the lack of sufficient buses forces commuters to opt for private vehicles thus adding to problems like traffic congestion, vehicular pollution and increasing accidents. According to a study conducted by city-based NGO Parisar in 2009-10, the bus service run by the Pune Mahanagar Parivahan Mahamandal Limited (PMPML), was the most expensive, the worst in service and had the highest breakdown rate when compared to transport utilities run in Mumbai, Chennai, Bengaluru and Delhi.