i want ppt on cadbury according to the fmcg product,tag line,competitors and others related information
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Cadbury's beloved brand, Cadbury Dairy Milk, now reaches its loyal consumers in a new premium packaging. The change in a premium, international packaging is the first in 7 years for the largest chocolate brand in India. The purple and gold packaging portrays the rich and creamy taste of Cadbury chocolate. The soft and sophisticated dining experience of India's most beloved chocolate brand is creatively conveyed into the new international package with the Cadbury Gold logo.
"The new international packaging, retaining the color purple, a color that has become synonymous with Cadbury, works creatively with the other graphic elements. The Cadbury Gold logo embodies the experience of premium and sophisticated dairy milk, while The actual piece of chocolate in the pack improves its chocolate appeal.The new Dairy Milk logo against the entire purple backdrop helps restore the milk's goodness in the MDL, "said Sanjay Purohit, Chief Marketing Officer of Cadbury India. Chocolate that has a large fan base in many countries now also has a more integrated look. The new design is the international package sold worldwide.
Cadbury India Limited, a part of the famous London company called Kraft Foods, was established in 1948 on July 19 in this country. Initially, the company only used to import chocolates. Over the years, they began to operate in the following five food categories:
• Drinks
• Biscuits
• Candy
• Chocolate confectionery
• Bubble gum
However, during these years of business, this Indian company has successfully maintained an undisputed leadership in the field of chocolate confectionery. With their goal of "making today delicious", they have touched the heart of every Indian with its different products. Apart from its corporate office in the city of Mumbai, this Indian company has 6 manufacturing units, the location of which are given below:
• Baddi in Himachal Pradesh
Bangalore
• Hyderabad
• Induri in Pune
• Malanpur in Gwalior
• Thane
The following locations have the sales offices of Cadbury India:
• Chennai
Kolkata
Mumbai
• New Delhi