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Company Profile Case - KFC
Origin :
KFC (Kentucky Fried Chicken) is a global chain of fried chicken fast food restaurants with its operational headquarters in Louisville, Kentucky in the United States. It was developed and built by Colonel Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky from 1930. Sanders was an early pioneer of the restaurant franchise concept, with the first "Kentucky Fried Chicken" franchise opening in Utah in 1952.
History:
1930 - Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin, Kentucky.
1937 - The Sanders Court & Café adds a motel and expands the restaurant to 142 seats.
1940 - Birth date of the Original Recipe.
1957 - Kentucky Fried Chicken first sold in buckets.
1964 – Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada and the
first overseas outlet, in England.
1966 - The Kentucky Fried Chicken Corporation goes public.
1969 - The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange.
1971 - More than 3,500 franchised and company-owned restaurants are in worldwide operation when Heublein Inc. acquires KFC Corporation.
1986 - PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc.
1997 - PepsiCo, Inc. announces the spin-off of its quick service restaurants - KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc.
2002 - Tricon Global Restaurants, Inc., the world's largest restaurant company, changes its corporate name to YUM! Brands, Inc.
2009 - KFC introduces Kentucky Grilled Chicken
2010 - KFC launches the Double Down, the most talked-about product in the brand’s history.
2011 - KFC opens eco-friendly restaurant in Indianapolis.
Colonel Sanders
Vision :
“Our passion, as a restaurant company, is to put a YUM on people's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company”
Mission Statement:
žKFC is an internationally renowned fast food industry in the world. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Basically they want to provide their products to anyone that is why they expanding their branches in all over the world. They want to increase their profit through giving maximum satisfaction& other better facilities to people that they want. Now after catching such a marvelous position in the International Market, KFC is introducing a new item “Boneless Fried Chicken” , with even more attractive and charming taste.
Awards and Recognitions:
KFC has won its second consecutive International Stevie Award for in the Sixth Annual International Business Awards ceremony held in New York.
KFC won the "Customer Mania Award" during the Champs Challenge in New Delhi.
KFC won the "Growth with a Big Heart" Award for a staggering 107% conversion during World Hunger Month.
KFC won the awards “Developer of the year” and “Running Great Restaurants” given by Yum! Restaurants International in Bangladesh.
Products offered:
Beverages
Fried Chicken
Grilled Chicken
Desserts
Salads
Wraps
Sandwiches
Sides
Sauces and others.