30-05-2017, 04:07 PM
Factors that determine the demand of tide
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factors affecting demand of detergent tide
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Factors that determine the demand of tide
01-06-2017, 09:35 AM
The tide (Alo, Vizir, or Ace in some countries) is a laundry detergent manufactured by Procter & Gamble, introduced in 1946. The domestic chore of laundry began to change with the introduction of laundry powders in the 1880s. These new laundry products were powdered soap. New marketing successes for cleaning products, such as the introduction in 1890 of NK Fairbank's gold dusting powder (which used a state-of-the-art hydrogenation process in its formulation), and Hudson's highly advertised product Rinso , Market for better cleaning agents. Henkel & Cie's "self-activating" (or self-bleaching) cleaner, Persil; (Introduced in 1907); The first synthetic detergent, the BASF Fewa (introduced in 1932); And the fully synthetic creation of Procter & Gamble of 1933, Dreft (marketed for use in children's clothing), indicated significant advances in the market for laundry cleaning products.
The detergent business was further revolutionized by the discovery of alkylbenzene sulfonates, which when combined with the use of chemical "builders" make it possible to machine wash with hard water. This presented Procter and Gamble with the opportunity to create a product like Tide.
Product line
Tide is marketed under various sub-brands, such as 2x Ultra Tide. In the late sixties and early seventies, he was qualified as Tide XK (the XK represented Xtra Kleaning), but was renamed simply as Tide later.
An addition to the Tide family, Tide Coldwater was formulated to remove stains while saving energy because it does not require hot or even hot water. Tide Free is marketed as free of dyes or perfumes. Tide-To-Go is a product packaged in the form of a pen and intended to remove small stains in place, without additional washing.
In Puerto Rico and other parts of Latin America, the Tide formula is marketed under the name of Ace (except in Ecuador and Panama, where it is sold under the same Tide brand that is in use in the United States). Hello. In Poland it is sold as Vizir.
Tide is sold in the UK as Daz Go-Pods; They have the "Daz / Vizir / Tide" mark on the back and carry the same distinctive design. Since 2012, Tide has sold laundry detergent pods, making an estimated 15% of market sales.
The detergent business was further revolutionized by the discovery of alkylbenzene sulfonates, which when combined with the use of chemical "builders" make it possible to machine wash with hard water. This presented Procter and Gamble with the opportunity to create a product like Tide.
Product line
Tide is marketed under various sub-brands, such as 2x Ultra Tide. In the late sixties and early seventies, he was qualified as Tide XK (the XK represented Xtra Kleaning), but was renamed simply as Tide later.
An addition to the Tide family, Tide Coldwater was formulated to remove stains while saving energy because it does not require hot or even hot water. Tide Free is marketed as free of dyes or perfumes. Tide-To-Go is a product packaged in the form of a pen and intended to remove small stains in place, without additional washing.
In Puerto Rico and other parts of Latin America, the Tide formula is marketed under the name of Ace (except in Ecuador and Panama, where it is sold under the same Tide brand that is in use in the United States). Hello. In Poland it is sold as Vizir.
Tide is sold in the UK as Daz Go-Pods; They have the "Daz / Vizir / Tide" mark on the back and carry the same distinctive design. Since 2012, Tide has sold laundry detergent pods, making an estimated 15% of market sales.
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