I want a marketing management project on perfumes. Please help
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The Perfume Marketing Manager is responsible for planning, predicting and analyzing the Perfume business to promote the overall growth of the Bulgari portfolio, while managing the needs of everyday business.
This role will take action under the direct supervision of the Director of Perfume Marketing and will work in collaboration with other members of the Perfume Department, including Perfume Sales, Training and Marketing.
Perfume is a mixture of perfumed essential oils or aromatic compounds, fixatives and solvents, used to give the human body, animals, food, objects, and living spaces "a pleasant smell".
Ancient texts and archaeological excavations show the use of perfumes in some of the earliest human civilizations. Modern perfumery began at the end of the nineteenth century with the commercial synthesis of aromatic compounds such as vanillin or coumarin, which allowed the composition of perfumes with odors previously unattainable only from natural aromatics alone.
The exact formulas of commercial perfumes are kept secret. Even if they were widely published, they would be dominated by such complex ingredients and odorants that they would be of little use in providing general consumer guidance in describing the experience of an odor. However, perfume connoisseurs can become very skilled in identifying components and origins of odors in the same way as wine experts.
The most practical way to begin to describe a perfume is in accordance with the elements of the fragrance notes of the smell or the "family" to which it belongs, which affect the overall impression of a perfume from the first application to the last indication Persistent odor.