ETHICAL ISSUES presentation
[attachment=12181]

---

Companies using web sites to conduct electronic commerce should adhere to the same ethical standards that other businesses follow. If they do not, they will suffer the same consequences that
all companies suffer: the damaged reputation and long-term loss
of trust that can result in loss of business.


In general, advertising or promotion on the web should include only true statements and should not omit any information
That could mislead potential purchasers or wrongly influence their
Impressions of a product or service.