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E - Marketing

Introduction to E Marketing;
Meaning & Scope
What is Internet?


Introduction


Marketing companies are concerned with

Efficient and Effective technology
Changes in the market due to technological innovations
Impact of technology on future changes

Presented By-
Avijeet Rathsharma

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E-Marketing
Introduction
What is e-Marketing?
 the application of marketing principles and techniques via electronic media specifically the Internet.
 Use of digital technologies to help sell your goods or services or marketing a brand using the Internet
 Helps in customer relationships
Types of e-marketing
Direct Navigation
Web Referrals
E-mail footers
E-mail Marketing
Banner Advertising
Classified Listings
Reciprocal Marketing
Sponsorship
Forums
Search Engines
The Merits
Global Reach
Lower Cost
Trackable/Measurable Results
24 Hour Marketing
Shorter Lead Terms
A Level Playing Field
Personalization
One-to-One Marketing
Better conversation Rate
More Interesting Campaigns
Demerits
Touch or feel
Slow internet connectivity
Spam
Cost increases as per the attractiveness of website
Virus containing websites
Credit/debit cards may be tracked
Pop-up disturbances
Fear of loss of privacy
Conclusion
The leading business concerns have already adopted e-marketing system in order to derive a good return
Good sign that it has been developing day by day in order to deliver best products, best service to the customer/public in their done step in actual price as well as develop the promotion of sale in low cost and less time.
Converted the global market into village market
Should encourage the e-marketing system for the easy living of future generation.