Sometimes eternal truths are forgotten, and then rediscovered by later generation, that thinks it has received a blinding flash of inspiration. Many banks and shopping establishments in India, which carry a quotation from Mahatma Gandhi which stresses that the customer is the key to business. The Internet, the Web, and E-Commerce have changed the very nature of business. Even if your company doesnâ„¢t do all its business over the Internet, customers want to contact you now by e-mail and the Web. And if Web-based E-Commerce is your business, live intervention at the right moment can dramatically reduce abandoned transactions and make the E-Commerce model more profitable.