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e – BUSINESS SYSTEMS
IT in Business
Marketing Systems
Manufacturing Systems
Human Resource Systems
Accounting Systems
Financial Management Systems

Marketing Systems
Concerned with planning, promotion and sale of existing products in
existing markets and the development of new products and new markets
to better attract and serve present and potential customers.

Provide information technologies that support major components of the
marketing function.

Targeted Marketing
Community
Companies can customize their advertising messages and promotion
methods in specific communities.
Content
Advertising can be placed on various website pages and also on
company’s home page.
Context
Advertising appears only in web pages that are relevant to the content
of a product or service.
Demographic
Marketing efforts can be aimed only at specific types or classes of
people.
Online Behavior
Based on variety of tracking techniques like web cookie file.

Manufacturing Systems
Support the production / operations function that includes all
activities concerned with the planning and control of the processes
producing goods or services.
CIP (Computer Integrated Manufacturing)
Most of Manufacturing Information System supports CIP because
Simplify Production processes, Product designs
Automate Production processes and business functions that supports
machines and robots.
Integrate all production and support processes using computers and
other technologies.

Aim of the CIM is to create flexible, agile manufacturing
processes that efficiently produce products of the highest quality.

Implementing such manufacturing concepts enables a company in
quickly respond to and fulfill customer requirements with high
quality product and services.

CAM (Computer Aided Manufacturing)

Automate the production process
e.g Monitoring and controlling the production process in factory
or by directly controlling physical process or by robots.

MES (Manufacturing Execution Systems)

Monitor, Track and Control the five components involved in production
process
Materials, Equipments, Personnel, Instructions and Specifications and
Production facilities.

Human Resource Systems
Recruitment, Placement and development of the employees of an
organization
Goal:: Effective and Efficient use of the human resources of a company
Design to support :
Planning to meet the personnel needs of the business.
Development of employee to their full potential.
Control of all personnel policies and programs.
Recruitment, Selection and hiring.
Job placement.
Performance appraisals.
Training and development
Health, Safety and Security.

Transaction Processing Systems (TPS)
Process data resulting from the occurrence of business
transactions.
Transactions are events that occur as part of doing
business, such as sales, purchases, deposits and
payments.
Online Transaction Processing System (OLTP)
Tie Firms to their customers or suppliers for online
transaction.
Help Firms to provide superior services to their
customers

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