01-05-2015, 03:11 PM
distribution channel of sunsilk shampoo..
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distribution channel of sunsilk shampoo
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distribution channel of sunsilk shampoo..
13-03-2017, 03:07 PM
Product in the Sunsilk Marketing Mix
Sunsilk includes a wide range of shampoos, styling products and conditioners in its product portfolio. Sunsilk was introduced to the market as a shampoo that needed only one application for successful hair washing and cleaning. In 1956, Sunsilk for dry hair hit the market. In 1958, the brand came up with small polyethylene tubes that was transparent and was an alternative for a large bottle. In 1960, consumers came to know Sunsilk Tonic Shampoo that was useful to keep the scalp free and clean from infection. In 1961, Sunsilk relaunched its Sunsilk Liquid Shampoo to Sunsilk Beauty. Within ten years, an anti-dandruff tonic shampoo was also introduced. In 1971, the brand came out with Sunsilk conditioner in three different varieties for greasy hair, normal hair and dry hair. Later the company introduced Sunsilk style mousse and after that the mousse conditioning.
Products in marketing mix of Sunsilk
Lately the company has a wide range of products to meet the different needs of different types of hair. Some of them are stunning Black Gloss, Dream Soft & Smooth, Anti-Dandruff Solutions, Lusciously Thick & Long and Hair Fall Solution. All variants are linked to experts who have professional knowledge about hair. Shampoos according to colors are Sunsilk Yellow which has plant extracts along with Bio-Proteins, Black Sunsilk which has Melanin derived from plant extracts, Pink Sunsilk which has yogurt protein and Orange Sunsilk which has nutrients from citrus.
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