buying behaviour of samsung mobiles by customers

ABSTRACT

The mobile manufacturing companies are growing rapidly and introducing new models with latest technologies to the society. Consumers are aware of the recent facilities available in the mobile phones in different companies and also the prices of mobiles. The manufactures are competing to attract the consumers, to increase their sales and fulfil consumer’s needs and wants. However in the present competitive scenario acquiring consumer’s satisfaction is a tough task. Indian mobile market adopts various new innovative techniques to handle their consumers. The promotional measures are adopted likely Free and more accessories, low cost, service centre and spare parts availabilities, insurance scheme for mobile, mobile safety locking system, mobile exchange system, at most care for consumer complaints etc… The present study aims to descriptive study the consumer awareness relates to the usage of Samsung mobiles, test the significance between the socio economic factors and sources of awareness,test analysis of variance between gender and occupation and consumer attitude analysed. The primary data is collected with the interview schedule to analysis. The tools such as percentage analysis, chi square analysis, Like rt scale, a nova to analyse the variance and weighted average ranking techniques are used. The study concludes that there is significance between socio economic factors and awareness of Samsung mobiles. Majority of the consumers required water proof mobile and increase facilities in samsung mobiles; opinioned to reduce the mobile health effects,
and free from problems.