Development of an agent-based information push mechanism

Information push mechanism is a way of pushing the information to the user who would be interested in that. This technique is widely used in web-site advertising (showing the advertisements that a user with a certain profile would be interested in, yahoo! sites for example). This technique can also be applied in other areas wherein a user with a known profile interacts with an information system (such as a website). Based on the profile and on the history of activities of the user, a behavioural profile of that user could be determined and this behavioural profile will help the information push system in determining the content that the particular user would like to view.

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