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AmbiLight
Ambilight is like surround sound for the eyes. It spreads the mood and dynamics of the digital display image beyond the screen, with immersive lighting effects in tune with the action. It projects light on three sides, surrounding the top of the picture. It generates reactive ambient lighting on sides of the flat screen LCD displays, bringing the action into ones living room. Ambilight projects a soft glow onto the walls around your TV that automatically matches the colors, contrast and brightness of the picture.
Ambient light technology is a unique theater lighting system that actively adjusts both brightness and color based upon picture content. Integrated into the display cabinet, Ambient light technology enables your eye to see more picture-detail, contrast and color while eliminating on-screen reflections for a better and more immersive viewing experience.