Data Mining Applications In E-Commerce

Abstract :

E-commerce domain can provide all the right ingredients for successful data mining and claim that it is a killer domain for data mining. With the proliferation of the electronic commerce e-purchasing has become a daily practice for many purchasing organizations. Data mining has been used in e-commerce for some time already. It has many applications in this field such as: searching for patterns in transactional data, preparation of personalization applications, etc. [1]. However, before this kind of data analysis will be ever possible, an e-commerce system itself needs to be successfully implemented.

The data mining applications has been discussed briefly based on project Involving IBM and Britainâ„¢s Safeway supermarkets.


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