06-03-2015, 04:35 PM
Hi! this is janani im doing B.com(hons) i need sample survey questions about the customer satisfaction of horlicks to do my final year project work please help me to fulfill my project studies.
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The modern approach to marketing is a consumer-oriented social approach. According to Philip Kotler, "The concept of marketing is an informed consumer backed by integrated marketing aimed at generating customer satisfaction as the key to meeting the objectives of the organization." Data from the 2009 century report that it is a downturn in The percentage of children. In the 20th century, age has emerged as the largest group. They quickly learn and adopt the new fashion as information travels faster in this age group. Horlicks is a company name of a hot drink of malted milk. It is manufactured by GlaxoSmithKline in the United Kingdom, South Africa, New Zealand, Bangladesh, Pakistan, India. Multinational corporation are taking more of the visible Indian companies and acquiring some of the popular brand, even paying for them. For example, the combination of chocolate drinks and horlicks is commonly known as choclix. Horlicks is the leading health food drink in India and as the "most reliable beverage brand" (Economics Times Survey, 2004) in India, it enjoys more than half of the healthy beverage market. Although it has been a popular brand in the Indian market since the 1930s, horlicks underwent a renovation in 2003 to further increase its relevance. The modern and contemporary horlicks offer "Pleasurable Nourishment" with a delicious variety of flavors like vanilla, chocolate, Elaichi and Kesarbadam. With revitalized synergistic packaging with the new personality of the brand is a favorite of both mothers for their food and children for its great taste and variety. By far the largest market for horlicks in India, where it has traditionally been marketed as "The Great Nourishes Family". New products have been developed specifically for India, such as alternative flavors and special formulations for small children and mothers breastfeeding the demands of mothers by GlaxoSmithKline Consumer Healthcare ltd., India in 1930 that horlicks promotes growth and monitoring in the Kids.
Consumer Satisfaction with Samsung Mobile
1. Respondent's Name____________________________________________ 2. Your Sex
a. Male
b. Female
3. Your age
a. Under 18 years
b. 18 - 35 years
c. 35 - 55 years
d. 55 - 75 years
e. More than 75 years \
4. Who are you?
a. Student
b. student
c. Working people
d. Businessman
e. unemployed
f. pensioner
5. What do you know about Samsung mobile phones?
a. I heard something
b. I'm not interested
c. I know all about it
d. I do not know, but I'd like to know
6. Why do you choose Samsung mobele phones?
a. Due to the price
b. Due to the quality
c. Due to the design
d. I do not know
e. I do not choose it
7. How long do you use Samsung mobile phones?
a. Less than the year
b. From 2 to 5 years
c. More than 5 years
d. I do not use
8. How did you hear about Samsung products?
a. TV
b. friends
c. Internet
9. Does Samsung suggest mobile phones to anyone?
a. Yes of course
b. Maybe a couple of them
c. No I do not
d. I do not know
10.What do you think about Samsung marketing?
a. Advertising is good
b. Too many ads
c. Too many ads
10. Are you attracted to the Samsung brand?
a. Yes
b. Partially
c. Do not
d. I do not know
11. Are you worried about Samsung's price of products?
a. Yes
b. Partially
c. Do not
d. I do not know