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27-04-2017, 10:21 AM

I want a project report on the topic of consumer perception regarding plastic money

jaseela123d · 28-04-2017, 11:10 AM

A small piece of plastic has revolutionized the way consumers pay. The increase in disposable income, the introduction of new products and services, increased travel and growth in the entertainment sector have had an impact on the use of plastic money. With recent reforms in the banking sector, financial product marketing has become quite aggressive, creating a need to maneuver marketing efforts. The present paper tries to understand the preferences and the attitude of the consumers towards the use of plastic money in India. The document is an exploratory-descriptive research based mainly on data collected from 210 respondents and properly investigates the acceptability of cards among Indian consumers and the factors that affect them.

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