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Customer awareness with respect to Asian Paints

INTRODUCTION
Indian Economy is dramatically changing the dramatic changes are the result of hard realities. Too much of protection for too long a time has hindered the economic development rather than facilitating it. The immediate fallout could be seen in public sector units in the country. Their losses got accumulated and became a drain of the National Exchequer. Too much of regulation for too long time on private sector had also proved to be disastrous.
All these regulations, curbs and restrictions has stifled the enterprising spirit and discouraged healthy competition among the in industrialists. The balance of payments position became so unmanageable that even the international lending bodies like International Monetary Fund and World Bank refuse additional finance for India unless Indian economy is revamped.
Since than a series of economy policies were revamped. There was a greater emphasis on Marketing. After liberalization the changed in economic scenario India offers excellent marketing opportunities are created for aspiring Entrepreneurs.
Indian markets are now “Buyers Markets”. Therefore the marketers have to resign suitable .Strategies to stay successful in the market. Their success depends on their ability to cater.

NEED & SIGNIFICANCE OF THE STUDY
The main objective of the study is to know the Customer awareness with respect to Asian Paints.
The need for this can be explained if one knows the importance of understanding the Customer awareness. So in the following paragraph the Customer awareness and its role in the success of an organization have been explained.
Customer awareness is taken up to boost the sales of a product by the company. Companies having production capabilities may produce a product and price is according and sell through the dealers and retailers by its distribution network.
Considering the fact that consumer according to the time need, want and the purchasing power, it depends on the product, therefore, the marketers rely on the marketing mix to cater to the customers efficiently and effectively.
So the companies producing the product, pricing and planning them have to carefully look into the minds of the consumers and place the products favorably in the minds of the consumers.

OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVES:
 To find out which factors has got influence on customer awareness in Paints Industry.
 To know the awareness level of “ASIAN PAINTS” customers as well as other customers.
SECONDARY OBJECTIVES:
 To identify the customer requirements.
 To analyze the customers perception regarding the preference of Asian Paint Products.