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Amazon is the largest online retailer in the world. It has over 200 million customers. Annual revenues exceed $61 billion and it's growth rate is 31.5% per year.

On a peak day, Amazon will sell 306 products per second and ship 15.6 million of those products worldwide.

According to founder and CEO Jeff Bezos, Amazon's success is based upon meeting core customer expectations such as low prices and fast delivery. "I know that people will want low prices 10 years from now. I know that they will want fast delivery, he said.

But fast delivery is dependent on a number of third-party delivery services, which are struggling to meet Amazon's expectations.

So how does one of the world's leading technology innovators approach this problem? Well, he creates an off-the-wall project to develop a seemingly impossible technological solution.

Such projects are typically referred to in Silicon Valley as "moon shot ideas". Ideas so technologically ambitious that most people would consider them impossible.

Google founders Larry Page and Sergey Brin have their self-driving car project and PayPal founder Elon Musk's has his SpaceX project to colonize Mars.

Bezo's Amazon Prime Air project plans to use unmanned aerial drones to deliver parcels. Flying robots that will come to your home with your order.

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