Pantaloons Fashion & Retail Limited is a high quality garment chain from India. The first Pantaloons store was launched in Gariahat, Kolkata in 1997. As of November 2013, there were 76 Pantaloons stores in 44 cities. Pantaloons was previously controlled by Future Group, and was acquired by Aditya Birla Nuvo Limited (ABNL). According to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, Pantaloons ranks among the 100 most trusted brands in India.
To stock
Pantaloons has 130 fashion stores in 40 cities and towns in India. It has a commercial space of 1.7 million square feet, which is one of the largest in India.
Loyalty program
Pantaloons offers the Greencard loyalty program [6] to more than 4 million members. The program entitles members to discounts and purchase privileges.
Products
Pantaloons retail approximately 200 brands comprising a mix of private brands and licensed brands in apparel and accessories. Pantaloons brands are aimed at men, women and children. Brands include Ajile, Chalk, Akkriti, Trishaa, Rangmanch, Sweets, Honey, Annabelle, Richard Parker, SF Cowboys, Bare Denim, Bare Leisure and JM Sports, etc.