PRESENTED BY:
Pankaj Mahajan

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Consumer Behaviour towards Sonalika Tractors
Consumer Behaviour
Consumer Behaviour is the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product).
Why Consumer Behaviour
So that we can know
 WHO BUYS?
 WHAT?
 WHEN?
 WHERE?
 AND WHY?
Consumer Decision-Making Process
How need activates ?
Sonalika Profile
Sonalika was established in 1969. The name of the Sonalika was originate from the type of wheat. Sonalika has state of manufacturing, spread in acres, located at Hoshiarpur. It understands the consumer`s needs and prepare its product so that consumer can get good value of its money.
It is also one of the few debt free companies in India.
 COMPANY NAME : International Tractors Limited
 BUSINESS TYPE : Manufacturer
 PRODUCTS/ SERVICES : Tractors, Parts
 BRANDS : Sonalika
 NUMBER OF EMPLOYEES : Above 8000 people
 OWNERSHIP & CAPITAL YEAR ESTABLISHED : 1969
 REGISTERED TYPE : Corporation/Limited Liability
 FACTORY INFORMATION & FACTORY SIZE : Above 100,000 square meters
 FACTORY LOCATION : Hoshiarpur (Punjab)
 NUMBER OF R&D STAFF : 51 to 61 people
 NUMBER OF QC STAFF : 31 to 40 people
MANAGEMENT CERTIFICATION :
ISO 9000/9001/9004/19011:2000 ISO14000/14001
Group Companies
1.INTERNATIONAL AUTOTRAC FINANCE LIMITED
International Autotrac Finance Limited is a non banking finance company approved by RBI.
2.International Tractors Ltd :
3. Sonalika Agro Industries Corporation
4.INTERNATIONAL CARS AND MOTORS LIMITED :