While marketing any product we have to understand the behavior and attitude of consumers. The attitude of consumers is very important. Because consumers are the primary goals in achieving marketing goals. A brief idea about consumer behavior and attitude is this: an attitude is an emotion-laden idea that predisposes a class of action to a particular kind of situation. A person can have attitude toward various brands of products and services. Attitudes are the sociopsychological concepts most used in marketing.
Consumer behavior is the study of when, why, how and where people buy or not a product. It combines elements of psychology, sociology, social anthropology and economics. Try to understand the buyer's decision-making process, both individually and in groups. It studies the characteristics of individual consumers, such as demographic and behavioral variables, in an attempt to understand the needs of people. It also seeks to assess the consumer influences of groups such as family, friends, reference groups and society in general.
The study of customer behavior is based on consumer buying behavior, with the customer performing the three different roles of user, payer and buyer. Relationship marketing is an influential asset for analyzing customer behavior as it has a strong interest in rediscovering the true meaning of marketing through Reaffirming the importance of the customer or the buyer. The importance of A greater is also placed in consumer retention, customer relationship management, personalization, personalization and one-on-one marketing. Social functions can be classified into social choice and welfare functions. Each method for counting votes is assumed to be a social function, but if Arrow's theorem of possibility is used for a social function, the social welfare function is obtained. Some specifications of social functions are determination, neutrality, anonymity, monotonicity, unanimity, homogeneity, and Pareto's weak and strong optimism. No social choice function meets these requirements on an ordinal scale simultaneously. The most important feature of the asocial function is the identification of the interactive effect of the alternatives and the creation of a logical relationship with the queues. Marketing offers services to satisfy customers.
