hii I am Umang singhania i would like to get details on consumer behaviour on dove shampoo
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The Dove soap, which was launched by Unilever in 1957, has been available in India since 1995. It provides a refreshing alternative for women who recognize that beauty is not simply about how it looks but how it feels. The natural pH of the skin is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline, with a pH higher than 9. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to regenerate into the skin. This makes it suitable for all types of skins for all seasons.
While the pigeon soap bar is widely available throughout the country, pigeon body wash is available in select outlets. Globally, the pigeon has spread to many other countries. Since the 1980s, for example, Unilever has launched a body moisturiser for body wash, deodorants, body lotions, facials and shampoos and conditioners, providing a wide range of solutions to highlight true inner beauty.