hi, can you guys compare the marketing strategies of cadbury and nestle in terms of their product range,quality of the product,packing and labelling of the product,price of the product,channel of distribution,advertising,sales promotion and public relations.

Although Cadbury has targeted people of all age groups, it has distinguished its product offerings to the specific class of consumer groups. For example, Cadbury Temptations and Bourneville are intended for high-end consumer groups who are willing to pay more and Cadbury SILK is aimed at people who can not resist chocolates. It has positioned itself as a symbol of good times and a spontaneous brand that is carefree, thought for both special moments and real life.

Mission - "Cadbury means quality, this is our promise, our reputation is based on quality, our commitment to continuous improvement will ensure that our promise is delivered."

Vision- "Working together to create brands that people love"

Tagline- "Real taste of life"

Competitive advantage in Cadbury's marketing strategy - Distribution and brand equity are two of Cadbury's major competitive advantages. Cadbury is making its product available from pops & moms to high end department stores, which is only possible because of its extensive distribution channel that creates a competitive advantage over others. Cadbury's main competitive advantage comes from its ability to market its products through the alteration of the theme and the functionality of the products on a continuous basis. Also cleverly designing their promotion and communications to handle disputes and educating customers more about sweets had helped the company to spread positive word of mouth as a result of negative marketing.

BCG Matrix in Cadbury Marketing Strategy

Some Cadbury product categories are stars, while others are question marks or cash cows.
Chocolates are stars, as it has large assortments of chocolates around the world and is the second confectionery company in the world that has a high market share in most markets.

Cookies and cakes are the reason reason for the question being that it does not have extensive offers in this product category for customers to choose from but the overall demand for cookies is still positive.

The beverage business is a question mark, although the Cadbury Bournvita is very popular, but its cold chocolates have a very low market acceptance and also because of the presence of players like Glaxosmithkline, Heinz etc. Cadbury is not able to grab much of the market.

The business of ice cream and deserts is question mark which is due to the fact that other players in the same segment have value for money products and that too at the lowest price. Just like in India Amul being the leader in this category is to eat the players business in the market.

Distribution strategy in Cadbury's marketing strategy - Although Cadbury is not so extensively in FMCG, but are able to make the product available in the extreme regions in urban as well as rural areas, but focus more on urban markets due To the economy of demand. The products are made available through the C & F to wholesaler the retailer and then to the end customer, which is actually a three tier distribution approach.

The value of the brand in the Cadbury-Cadbury marketing strategy responds to the needs of each and every consumer, from infancy to maturity, from impulse buying to family meals. Cadbury designs products to match Christmas, Easter, Valentine's Day, Mother's and Father's Day and other calendar milestones. Cadbury uses marketing strategies like the 'Choose Cadbury' strategy to foster a link between chocolate and these events by ensuring that there is a suitable Cadbury chocolate product available for every occasion. Marketing communications over the years, as well as the charming taste of Cadbury and its consistency have given a brand value to the brand.

Competitive analysis in Cadbury's marketing strategy - The confectionery industry is highly competitive and overcrowded by local and national players. While the parent company of Cadbury, Mondelez International, is a world leader in the bar and chocolates group for middle age groups, other players such as Nestlé, Ferrero Rocher, Perfett, Amul, Kraft etc. Have product categories and customer groups in which they are specialized. To high R & D and change in organoleptic milk, changing the Asian markets lifestyle, nutritional habits etc. This industry will see the momentum of high growth in the coming years.
Market Analysis in Cadbury's Marketing Strategy - Confectionery business is growing and due to the changing consumption of milk and daity products, there are more and more opportunities ahead in this industry. Cadbury has a broad portfolio of products in the chocolate segment such as milk, Bournville, Cadbury crunch, Eclairs, etc., because they are able to lead the market in this segment, but its other product categories like cookies and cakes are Suffering due to the narrow product portfolio.
Customer Analysis in Cadbury's Marketing Strategy - Cadbury customers are from all segments and people from all age groups consume chocolates, biscuits and beverages, but it is the growing middle income group as well as young people who Form the largest segment of consumption.