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Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of the founder, William Colgate.

History

Colgate was the first toothpaste in a collapsible tube, introduced in 1896 in New York when it had previously been sold in glass jars since 1873.

It has been in Singapore since the 1920s. It is in Nepal and India, with manufacturing units based in India and exported to Nepal.

In 1992, Colgate established its first factory in India to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in the world. Colgate products are marketed in China using the transcription 高露洁 which is pronounced gaolujie, similar to Colgate, and has a positive meaning of high-quality cleaning gel.[citation needed] As of 2002, Colgate occupied 20% of the market share for toothpastes in China. Present day, this toothpaste is "one of the thickest known on the market" [ sic ] (William Colgate).