INTERNATIONAL BUSINESS, 7e

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Need for International Business

More and more firms around the world are going global, including:
Manufacturing firms

Service companies (i.e. banks, insurance, consulting firms)

Art, film, and music companies


International business:

causes the flow of ideas, services, and capital across the world
offers consumers new choices

permits the acquisition of a wider variety of products

facilitates the mobility of labor, capital, and technology

provides challenging employment opportunities

reallocates resources, makes preferential choices, and shifts activities to a global level

What is International Business?

International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations.