capital structure of amul company
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Amul is an Indian dairy cooperative based in Anand in the state of Gujarat, India. Formed in 1950, it is a brand run by a cooperative body, the Co-operative Milk Federation Federation Ltd. (GCMMF), which is currently jointly owned by 3.6 million dairy farmers in Gujarat. The white revolution was headed by Tribhuvandas Patel under the guidance of Sardar Patel and Verghese Kurien. As a result, Kaira District Milk Union Limited was born in 1946. Tribhuvan das became the founding president of the organization to which he directed until the last day of his life. He hired Dr. Kurien three years after the White Revolution. He convinced Dr.Kurien to stay and help with the rest of the mission that was history in the dairy industry.

Amul encouraged the White Revolution of India, which made the country the world's largest producer of milk and dairy products. In the process, Amul became the largest food brand in India and ventured into foreign markets. Dr. Verghese Kurien, founder and president of GCMMF for more than 30 years (1973-2006), is credited with the success of Amul. Amul products are now available in more than 60 countries worldwide.

The Amul model is a three-level cooperative structure. This structure consists of a cooperative dairy society at village level affiliated to a dairy union at the district level, which in turn is federated into a state-level milk federation. Milk collection takes place in the village dairy society, milk acquisition and processing in the Milk Union District and marketing of dairy products in the state milk federation. Therefore, the entire value chain from "farm to table (consumer)" is owned by the farmer, which is not the case with many dairies in other parts of the world where only parts of the value chain belong to the cooperative of farmers and the most lucrative, such as marketing, given away to multinationals and corporations. The structure was developed in the initial solitary dairy of Amul and was later adopted by the GCMMF and later reproduced throughout the country under the Operation Flood program. It is known as the 'Amul Model' or 'Anand Pattern'.

It is Amul's mandate that there is no denying that any milk brought by the milk producers to the cooperative is collected. However, three-quarters of the price paid by consumers is again in the hands of the milk producer, who is the owner of the cooperative. Therefore, Amul has a very low tax debt as a result of giving away cash and not distributing dividends. In addition, only one percent of your sales can be spent on advertising.
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