Business letters
#1

Business letters


.doc   Business letters.doc (Size: 30 KB / Downloads: 1)

There are many kinds of business letters. This section describes the following typical business letters: (1) letters of application, (2) letters of complaint, (3) sales letters, and (4) reminders. This section also offers suggestions that are helpful in most business letters.

Letters of application:

are written by people seeking a job. This type of letter normally consists of two parts, the covering letter and the curriculum vitae (CV) or resume. A covering letter introduces the applicant to the employer. It accompanies a CV, which is a summary listing the applicant's education and work experience.
The first paragraph of the covering letter tells what job the writer is applying for and how the applicant found out about the position. In the next one or two paragraphs, the writer should briefly emphasize the parts of his or her background that relate most closely to the job. In some countries, the law prohibits employers from asking applicants various questions such as their sex, race, religion, nationality, or marital status. The inclusion of such information is therefore optional. A covering letter should be no more than three or four paragraphs long. In the final paragraph, the applicant should politely ask the employer to reply and to arrange a job interview.
A letter of application can also combine the information that is in a covering letter and CV. It is usually two or three pages long. Like a covering letter, it should say what job the writer is applying for and point out parts of the applicant's education and experience that best fit the requirements of the job. Most employers prefer a CV with a covering letter rather than a combined letter of application because the CV and covering letter are more concise and easier to read.
In some countries, applicants are expected to send a follow-up letter after a job interview, which is a short letter thanking the employer for the interview. This letter should be written and sent to the employer within two days of the interview. A follow-up letter ensures that the employer is aware of the applicant's continued interest.

Letters of complaint:

are written to call attention to a problem and to persuade the reader to take corrective action. Although it is proper to express disappointment or dissatisfaction, such strong emotions as anger and sarcasm are appropriate only as a last resort after several letters. The tone of the letter may be cool and firm, but it should also be courteous. State the complaint clearly at the beginning of the letter. Include everything the reader needs to know to take action, such as relevant dates, and photocopies of bills or cancelled cheques. Make a specific request for action, and politely ask for a reply.
The reply to a letter of complaint should also be courteous. It should open with a polite acknowledgment of the letter of complaint. If the complaint is accepted as justified, apologize for the problem and explain what action will be taken to correct it. If the complaint is not considered to be justified, tactfully explain why the requested action will not be taken. The reply should always end with a positive statement about future dealings and a friendly close.

Sales letters:

are intended to convince the reader to buy something. Firms sometimes send sales letters in series. They begin with an opening letter, then send several follow-up letters.
Whatever the purpose of the series, all good sales letters include certain elements. The opening paragraph must get the reader's attention and arouse interest. It may do this by asking a challenging question or by presenting a startling statement of fact. The following paragraphs should describe the article or service for sale, and how it would benefit the reader. The letter also should give the reader information about the quality and reliability of the product or service that is being offered. The last paragraph of the letter should be especially persuasive and should ask for a specific response from the reader.

Reminders:

No business can succeed unless it receives payment for the goods and services it sells. Firms write reminders to get money from customers who have fallen behind in paying their bills. A reminder should be designed to get the money as quickly as possible, without offending the customer. It should be courteous and understanding in tone, yet specific in its request for payment. The letter should mention the exact amount of the bill and the length of time that payment has been past due.
Some companies send reminders, like sales letters, in series. They usually make the first letter mild in tone. It simply reminds the customer of the account due and asks for cooperation in paying it. Each succeeding letter becomes firmer in tone. The company may point out that paying this bill will help maintain the customer's sound credit standing. The company may finally demand the payment and spell out actions to be taken if the account is not settled, such as turning it over to a collection agency or to a solicitor.

Improving your letters:

It is usually best to deal with only one subject in a business letter. This makes it easier for the reader to file the letter after responding to it. If you need to discuss two or more subjects, you should consider writing more than one letter.
When writing to business people, you may want to use a reference headline. A reference headline consists of the abbreviation Re and a short phrase describing the topic of the letter. Normally, it is placed at the beginning of the letter just beneath the inside address and after the salutation. By opening with such words as "Re: a design flaw in your new product," you are helping the reader understand your topic at first glance.
Consider putting topic labels, called headlines, on different sections or paragraphs of a letter to help clarify for the reader the points you wish to make. For example, copies of your letter may be going to two or more readers who have different levels of familiarity .
Reply

Important Note..!

If you are not satisfied with above reply ,..Please

ASK HERE

So that we will collect data for you and will made reply to the request....OR try below "QUICK REPLY" box to add a reply to this page
Popular Searches: insurance marketing letters that work, letters of, www egerton university online admission letters, team in training fundraising letters, materials letters, college sample letters of recommendation, electornic letters box,

[-]
Quick Reply
Message
Type your reply to this message here.

Image Verification
Please enter the text contained within the image into the text box below it. This process is used to prevent automated spam bots.
Image Verification
(case insensitive)

Possibly Related Threads...
Thread Author Replies Views Last Post
  e – BUSINESS SYSTEMS seminar surveyer 1 2,944 01-12-2012, 01:01 PM
Last Post: seminar details
  E-business Architecture computer girl 1 2,710 01-12-2012, 01:01 PM
Last Post: seminar details
  Knowledge Management and Special Purpose Business Information System seminar class 1 2,833 28-11-2012, 12:53 PM
Last Post: seminar details
  Seminar on Business Environment computer girl 0 2,527 12-06-2012, 12:19 PM
Last Post: computer girl
  Is TQM the beaten path in the fast changing business environment computer girl 0 1,409 11-06-2012, 04:07 PM
Last Post: computer girl
  International Business – An Overview computer girl 0 1,231 11-06-2012, 04:03 PM
Last Post: computer girl
  Business Process Reengineering seminar addict 0 1,366 13-01-2012, 04:20 PM
Last Post: seminar addict
  A Case Study of the Architecture Business Cycle for an In-Vehicle Software Architectu smart paper boy 0 1,703 23-08-2011, 09:27 AM
Last Post: smart paper boy
  Business Research smart paper boy 0 1,659 10-08-2011, 02:19 PM
Last Post: smart paper boy
  Entrepreneurship and Business Management seminar class 0 3,295 02-04-2011, 03:46 PM
Last Post: seminar class

Forum Jump: