i need this book for business startup.because i am planning to open a new business,i read this book few years back,now i am think that this book can help me more.
i need this book for business startup.because i am planning to open a new business,i read this book few years back,now i am think that this book can help me more.

Book Summary
This book has been especially designed and written for B.Com.; BBA and other similar courses of Madras University, GGS Indraprastha University, New Delhi and other universities in the country.



Distinctive Features

Lucid, simple and conversational language.
Based on the author’s teaching and writing experience of 35 years.
Latest policy guidelines and government regulations.
Full coverage of the latest prescribed syllabi
Tables and diagrams to illustrate the text.
Summary at the end of every chapter for quick revision.
Test questions
Chapter outline at the beginning of every chapter to provide over-view of the chapter contents.
Book Content
Part I : An Overview of Business Environment

Introduction to Business Environment
Environmental Analysis
Managing Diversity
Nature and scope of business


Part II : Political and Legal Environment

Constitutional Environment
Functions and Role of the State
Legal environment


Part III : Social and Cultural Environment

Demographic Environment
Culture & Business
Business and Society
Social Responsibilities of Business
Business Ethics & Values
Corporate Governance


Part IV : Economic Environment

Economic Systems
Economic Planning
Economic Parameters
Economic Policies


Part V : Financial Environment

Indian Financial System
Reserve Bank of India
Commercial Banking
Financial Institutions
Stock Exchange and SEBI
Question Papers.