04-04-2017, 02:58 PM
Bisleri International plans to install 25 new bottling plants across India and aims to achieve a 40 percent growth rate in the current fiscal, a senior company official said.
"In view of the growing consumer needs across India, we are installing 25 new bottling plants and we are aiming for a 40 percent growth rate this year," said Bisleri International president and CEO Ramesh Chauhan, to reporters here today. The company has planned an investment of Rs 50 crore for the creation of these new bottling plants in Maharashtra, Kerala, Jammu and Kashmir, Himachal Pradesh, Tamil Nadu, Karnataka, UP, Orissa, Jharkhand and northern Bengal. These plants will be established in part by the company and partly by a franchisee, Chauhan said.
Today, the company has 52 bottling plants across India, which include plants in Delhi, UP, Jaipur, Mumbai, Goa, Bangalore, Chennai and Rudrapur which are owned by the company. The company also proposes to double the manufacturing capacity of its existing units in Nagpur and Mumbai. Bisleri, which has a 60 percent market share in the mineral bottle segment, is looking at a 40 percent growth rate this year. The company has recorded a 36 percent increase in FY09. Its current capacity is estimated at 3.50 million rupees per year. The company has outlined an aggressive market penetration strategy, which is a dual distribution plan, penetrating new markets, including municipalities and rural India, and is also seeking to enter new territories and increase its presence in meters and markets Existing ones.
Bisleri also proposes to launch its flavored water in October 2009. Its incursion into this segment is part of the company's plans to increase its portfolio of products in the water and beverages segment.
"In view of the growing consumer needs across India, we are installing 25 new bottling plants and we are aiming for a 40 percent growth rate this year," said Bisleri International president and CEO Ramesh Chauhan, to reporters here today. The company has planned an investment of Rs 50 crore for the creation of these new bottling plants in Maharashtra, Kerala, Jammu and Kashmir, Himachal Pradesh, Tamil Nadu, Karnataka, UP, Orissa, Jharkhand and northern Bengal. These plants will be established in part by the company and partly by a franchisee, Chauhan said.
Today, the company has 52 bottling plants across India, which include plants in Delhi, UP, Jaipur, Mumbai, Goa, Bangalore, Chennai and Rudrapur which are owned by the company. The company also proposes to double the manufacturing capacity of its existing units in Nagpur and Mumbai. Bisleri, which has a 60 percent market share in the mineral bottle segment, is looking at a 40 percent growth rate this year. The company has recorded a 36 percent increase in FY09. Its current capacity is estimated at 3.50 million rupees per year. The company has outlined an aggressive market penetration strategy, which is a dual distribution plan, penetrating new markets, including municipalities and rural India, and is also seeking to enter new territories and increase its presence in meters and markets Existing ones.
Bisleri also proposes to launch its flavored water in October 2009. Its incursion into this segment is part of the company's plans to increase its portfolio of products in the water and beverages segment.