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BHARTI AXA Life Insurance Company Limited



Submitted to Lovely Professional University
In partial fulfillment of the
Requirements for the award of Degree of
Master of Business Administration

Submitted by: Supervisor: Dr. Girish Taneja
Apeaksha Raina
Reg-10810087

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Introduction

Company profile:
Bharti AXA Life Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agro business and retail, and AXA, world leader in financial protection and wealth management. The joint venture company has a 74% stake from Bharti and 26% stake of AXA.
The company launched national operations in December 2006. Today, company has over 5200 employees across over 12 states in the country. Our business philosophy is built around the promise of making people "Life Confident".

50 MILLION (500 LAKHS CUSTOMERS)
130,000 EMPLOYEES
72 BILLION EUROS (RS. 4, 16,300. CRORE) REVENUE
869 BILLION EUROES (RS.50 24, 500.CRORE) ASSET UNDER MANAGEMENT
Bharti AXA life insurance is advertising regularly and creating brand value for its products and services. It has competitors like Aviva, ICICI, Max, Reliance, HDFC standard life, and LIC