Automobile Industry


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What do they do?
„
The automotive industry is the industry involved in the
design, development, manufacture, marketing, and sale of
motor vehicles.

SO?
„
In 2007, more than 72 million motor vehicles, including cars
and commercial vehicles were produced worldwide. In this
same year, 17 million new automobiles were sold in the US, 16
million in Western Europe, 8 million in China, and 2 million in
India.

And?
„
There are approximately 244 million vehicles in operation in the
United States. Around the world, there were about 806 million
cars and light trucks on the road in 2007. By 2020, the
predicted number of cars worldwide will reach 1 billion.
Currently, these vehicles burn nearly 260 billion gallons of fuel
yearly.

Finally.
„
According to N.A.D.A (National Automobile Dealers
Association), in the US, as of 2006, the industry included about
21,200 new-car dealerships, 1.07 million manufacturing
employees and 1.12 million retail new and used car dealership
employees. Total revenues at new-car and light truck dealers
exceed $675 billion this year.

What else is growing?

„ The years of 2004 through 2006 were a turning point for the
automobile industry. It was a time period where the idea of
cheap gas was shattered and the demand for more gas
efficient cars increased. Gasoline prices of approximately $2.00
per gallon started taking a huge portion out of an average
family income in 2004, many owners SUVs and pickup trucks
became very sad. By 2005-2006, with gasoline prices in the
$3.00 range, the market for large SUVs decreased. While
gasoline prices moderated during much of 2007, they were still
in the $2.70 range in most markets. Recently, in 2008, gas
price is just crazy

Reason

„ Ferrari is known for using their “racing technologies” into their road going cars.
For example, the famous “F1 gearbox” and the “F1 steering wheel”.
„ The company wins many “important” races each year. (for example F1 which is
an amazing competition that holds once a year. And to almost all, it is the
HIGHEST form of automobile racing sport.) (I don’t know if this is interesting
but the drivers of F1 cars loses on average 8lbs after each race because of
water lost. And on average, every time they take a corner, the G-force is equal
to putting 30-50lbs on their neck sideways.)
„ Their designs are beautiful.
„ Makes to believe that “When you buy a Ferrari, you don’t just buy a car. You
are buying a piece of automobile racing history.”
„ Who can put a price on a piece of history?? $250000 is cheap for a piece of
history!