I am a architect and interior designer. I doing interior amd exterior projects in office, freelancing. Mostly I prefer Asian paints for clients. So I need color shade and codes.

Asian Paints is India’s leading paint company and Asia’s second largest paint company, with a group turnover of Rs 155.34 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints, Taubmans and Kadisco.

Asian Paints was included in Forbes Asia’s ‘Fab 50’ list of Companies in Asia Pacific in 2011, 2012, 2013 and 2014. Forbes Global magazine USA ranked Asian Paints among the ‘200 Best Small Companies in the World’ for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. Asian Paints is the only paint company in the world to receive this recognition. Forbes has also ranked Asian Paints among the ‘Best under a Billion companies in Asia’ in 2005, 2006 and 2007. The company was also felicitated as one of the most ‘Impactful companies of the Decade’ by CNBC Awaaz in Jan 2015

The company has come a long way since its small beginning in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today it is double the size of any other paint company in India and manufactures wide range of paints for Decorative and Industrial use.

In Decorative paints, Asian Paints is present in all the four segments v.i.z Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. It also introduced many innovative concepts in the Indian paint industry like Colour Worlds (Dealer Tinting Systems), Home Solutions (painting solutions Service), Kids World (painting solutions for kid’s room), Colour Next (Prediction of Colour Trends through in-depth research), and Royale Play Special Effect Paints, just to name a few. It has also introduced ‘wall coverings’ under its portfolio.

Asian Paints has always been ahead when it comes to providing consumer experience. It has set up Signature Stores in Mumbai, Delhi and Kolkata in India, where consumers are educated on colours and how it can change their homes. The company has also set up ‘AP Homes’ – a multi-category décor store in Coimbatore (Tamil Nadu, India) which offers décor solutions across categories of paints, wall papers, kitchen, bath fittings, sanitary ware, furnishings etc.

The company has also introduced Loctite brand of adhesives in certain western markets of India through an exclusive distribution agreement with Henkel Adhesives Technologies, Germany.

Asian Paints is present in the waterproofing segment as well and offers various solutions through ‘smartcare’ range of products

Vertical integration has seen Asian Paints diversify into chemical products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process.

Asian Paints also operates through ‘PPG Asian Paints Pvt Ltd’ (50:50 JV between Asian Paints and PPG Inc, USA, one of the largest automotive coatings manufacturer in the world) to service the increasing requirements of the Indian automotive coatings market. The second 50:50 JV with PPG named ‘Asian Paints PPG Pvt Ltd’ services the protective, industrial powder, industrial containers and light industrial coatings markets in India.

HOME IMPROVEMENT

Asian Paints with its intent to enter the Home Improvement and Décor space in India had acquired 51% stake in Sleek group, a kitchen solutions provider in August 2013. Sleek is a major player in the organized modern kitchen space and is engaged in the business of manufacturing, selling and distribution of modular kitchens as well as kitchen components including wire baskets, cabinets, appliances, accessories etc.

In June 2014, Asian Paints acquired the entire front and sales business including Brands, Network and Sales Infrastructure of Ess Ess Bathroom products Pvt Ltd. Ess Ess is a prominent player in the bath segment in India and has high quality products in this segment. Both, the Kitchen and Bath business has been co-branded with Asian Paints.

Recently, the company has launched ‘Smart Kitchen’ range for easy installation and design under the Sleek brand. In the Bath space, it has introduced ‘Royale’ – premium range of bath fittings as well as ‘Bathsense’ – sanitary ware range of products for the evolving consumer.

WORLD-WIDE PRESENCE

Today, the Asian Paints group operates in 19 countries across the world and is the largest paint company in eleven countries. The group operates in five regions across the world viz. Asia, Middle East, South Pacific, Africa and the Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings, Taubmans and Kadisco. The Group operates as:



Asian Paints in India, Bangladesh, Nepal Sri Lanka and Indonesia (Asia)
SCIB Paints in Egypt (Middle East)
Berger in Singapore (Asia) ; UAE, Bahrain and Oman (Middle East); Jamaica, Barbados and Trinidad & Tobago (Caribbean)
Apco Coatings in Fiji, Tonga, Solomon Islands and Vanuatu (South Pacific)
Kadisco in Ethiopia (Africa)
Taubmans in Fiji and Samoa (South Pacific)
The company has a dedicated Group R&D Centre in India for paints and has been one of the pioneering companies in India for effectively harnessing Information Technology solutions to maximize efficiency in operations.