APPLYING GOLDEN TRIANGLE TO ADITYA BIRLA GROUP
The Aditya Birla Group is an Indian multinational conglomerate corporation headquartered in Mumbai, India. It operates in over 27 countries with more than 130,000 employees worldwide. The group has diversified business interests and is dominant player in all the sectors in which it operates such as viscose staple fiber, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services.
The Aditya Birla group is a US$ 30 billion conglomerate which gets 60 % of its revenues from outside India.
IMC Partners.
There is an inter relation between these elements.
1. Organization exists if media delivers and customers buy.
2. Media exists if they sell adequate advertisements.
3, Agencies must come up with new advertisement, promotions and other solutions to sustain.
4. Customers need to have information about what they want to buy.
Customers are kept in the middle of the golden triangle because they are the ultimate focus of every IMC program.