Hi,

I am looking for your company products distributorship in paschim medinipur kindly provide information like policy,criteria etc.

Contact-Anupam Maji
7407053184

Email-anupammaji2010[at]gmail.com

About Sunfeast In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then, Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast connotes happiness, contentment, satisfaction and pleasure.


Sunfeast has established its presence in the market of almost all the biscuit categories and has become an important player in the instant noodles and pasta segments. Besides launching the high premium quality of biscuit range, it has wowed the customers with some innovative and exciting dual cream biscuits that have proven to be a delight for the consumers. The various products under its brand name are as follows-
Sunfeast Farmlite
Sunfeast Dark FantasyChoco Fills Luxuria
Sunfeast Dark Fantasy Choco Fills
Sunfeast Dark Fantasy Choco Meltz
Sunfeast Delishus Nut & Raisins
Sunfeast Delishus Nut Biscotti
Dark Fantasy Chocolate and Vanilla
Sunfeast Dream cream
Sunfeast Marie Light
Sunfeast sweet’n salt
Sunfeast Milky Magic
Sunfeast Glucose
Sunfeast Special Cookies
Sunfeast Nice
Sunfeast Special Creams
Sunfeast Snacky
Sunfeast Yippee
Sunfeast Pasta Range
Price in the Marketing mix of Sunfeast
There are varied pricing policies at play in Sunfeast. Some of the products are premium products whereas other products are more run of the mill. The pricing policy of Sun Feast is dependent upon a number of factors. Monitoring the needs of the customers and perceiving the amount of money a normal household is prepared to pay is surely a difficult decision.
There are so many different sections in society with various tastes and demands and in order to cater to the whims of each section of society Sunfeast has decided to keep the pricing policy of variable as well as competitive type.
They have introduced innovative food items such as Sunfeast dark fantasy that have caught the imagination of children and the parents are prepared to buy them for the kids. The prices for such items are a little high but discounts and schemes are launched at regular intervals so that the actual cost comes down a bit.
Similarly, Sunfeast has the popular product of yippie noodles as well as pasta which is in a highly competitive segment where Maggi is the dominant player. Thus, in this segment sunfeast is using competitive pricing.
And lastly, cost plus pricing is used for products like Sunfeast glucose and various other biscuits wherein the competition itself is using cost plus pricing and there is hardly any differentiating factor other then supply chain present.
Place in the Marketing mix of Sunfeast
Sun feast has been able to penetrate deeply in the rural as well as urban Indian market because of the well-established distribution channel provided by its parent company ITC. The penetrative delivery and supply network was established with extreme efficiency and care. Sun feast has been expanding its distribution channel to small villages and towns besides the cities.
The company is appointing new wholesalers with an increase in the number of stockists. The company is also tapping the e-Choupal network that includes direct communication and working with the farmers to obtain materials and deliver the finished products. Its products are available easily in every nook and corner of the country because of its efficient management.
The place in the marketing mix of Sunfeast is obviously very important because none of the FMCG companies can survive without the proper distribution network. It is only through distribution of a package of products and far and wide distribution that FMCG companies can earn margins.