An insurance company wants to start campaigns for their new products to be sold to potential customers. Campaign means advertising of products through channels such as marketing Tele, letters, signs, television commercials, etc. There are different campaigns for different products. Before the campaign begins, estimates are made of sales to be achieved, budget allocation for each campaign. When actual data is captured, the actual quantity is calculated. The difference between the actual and estimated amount gives the insurance company a vision of its estimate and helps make strategic decisions about budgets. It is an intranet application.
Campaign Information System, which will cover the following modules:
• Campaign Master - Captures Master Data for Campaigns in Product Category
• Product Master - All new products for which campaigns will be carried out.
• Estimated Budget Campaign - It will capture the information about the estimated budget of the campaign, the type of campaign.
• Current Budget Campaign - This will be similar to the previous module except it will capture the actual data
• Statistics - Here you can display different reports as follows
• Different campaigns for different products in a given period of time
• Variance (estimated vs. actual)
The Front End: Asp.net/C#.net
The back end: Sql Server 2000
Development of a Campaign Information System
An insurance company wants to start campaigns for their new products to be sold to potential customers. Campaign means advertising of products through channels such as marketing Tele, letters, signs, TV commercials, etc. There are different campaigns for different products and there is a specific period for each campaign. Before the campaign begins, estimates are made for sales to be achieved, the budget allocation for each campaign, and the allowable deviation (%) for both sales and budget. When actual data is captured, the actual variance (%) is calculated. The difference between the actual and estimated variance gives the insurance company a vision of its estimate and helps make strategic decisions about budgets and campaign periods. You have to develop the system, which captures the above functionality.