Marketing mix of Allahabad bank in service marketing 7 ps

Allahabad Bank is one of the oldest and leaders of the Public Sector Bank of India. Allahabad Bank (Bank), governed under the Bank Companies Act (Acquisition and Transfer of Companies), 1970 is headquartered at Netaji Subhas Road, Kolkata - 700 001, India. The Bank had a business mix of more than 3.40 lac crore as of September 30, 2015. Currently, the Government's share of India in the Bank is 62.73%. The Bank is involved in all types of Funding based on Funds and Non-Financial, in addition to all banking and associated activities.

Marketing mix

The product refers to what the business offers for sale and may include products or services. Product decisions include "quality, features, benefits, style, design, branding, packaging, services, warranties, warranties, life cycles, investments and returns".

Price refers to decisions around "list prices, discount prices, special offer prices, credit repayment or credit terms". The price refers to the total cost to the customer to purchase the product, and may involve both monetary and psychological costs, such as the time and effort devoted to the acquisition.

The place is defined as "direct or indirect channels to the market, geographical distribution, territorial coverage, point of sale, location in the market, catalogs, inventory, logistics and fulfillment of orders". Place refers either to the physical location where a company conducts business or the distribution channels used to reach the markets. Place may refer to a point of sale, but more and more refers to virtual stores like "a mail order catalog, a telephone call center or a website".

Promotion refers to "the marketing communication used to make the offer known to potential customers and persuade them to investigate further." Promotional elements include "advertising, public relations, direct sales and sales promotions.