Pls provide aim and objectives of seasonal good fr project
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Marketing is the process of satisfying existing and unmet needs. To explain it, marketers promote and sell the goods and services that consumers want, and also determine what they want and what does not exist at this time. In other words, marketing is about identifying what goods and services consumers would likely buy and consume, as well as determining what goods and services meet unmet needs.
This means that marketing is aimed at satisfying and satisfying the needs and desires of consumers. That said there is also the concept of seasonal demand for goods and services, which means that not all goods and services can be marketed around the year.
For example; it is during the summer months when the sales of air conditioners and air coolers increase, while during the winter months sales of sweaters and other garments increase. Therefore, marketing specialists must be aware of the seasonal variations in demand and, therefore, adapt their strategies accordingly.