aims and objective of report of branded goods

Objectives of the brand

Brand plays an important role as an inseparable part of the product of a business enterprise. Some companies invest a lot of money in the brand of their products. Brand helps to promote the product, to build the image, personality and to develop brand loyalty. The main objectives of the branded product are the following:

1. Differentiate the product of a company
Brand helps to differentiate the products of the company from the products of the competitors. This makes customers feel easy to recognize the products of genuine producers.

2. Attend promotion
The other objective of the brand is to help in carrying out promotional activities. Activities such as advertising, personal selling, advertising, sales promotion, etc. Are carried out under brand name.
3. Increase prestige and status
The brand helps increase the prestige, personality and status of producers, distributors, customers, etc.

4. Maintain product quality
One of the main objectives of the brand is to pay attention to maintaining the quality of the products in order to sell and distribute branded products. Companies, which can not maintain the quality of their products, do not want to use the brand.


5. Increase brand loyalty
The other goal of the brand is to increase the loyalty of customers to the brand or branded product. Customers can only purchase branded products repeatedly.

6. Legally protect the company
The other goal of a product's brand is to protect the business enterprise from any legal hurdle and gain legal recognition and protection.

7. Build Values for Customers
To build the value of consumers and the benefit of products or the construction of value of products is the other goal of the brand. A marketing manager should focus his efforts on promoting the special quality and the advantage of certain brand products. This should also promote the value of products to consumers.