"Sandesh agro" is the weekly publication of the Sandesh group in Gujarati dedicated to the agricultural economy of the state of Gujarat. With circulation at the state level, the publication addresses the fundamental needs of the agricultural community, the dairy industry and the cooperative sector rooted in all villages and semi-urban areas of Gujarat.
Sandesh Group, editor of Gujarat Sandesh's popular newspaper, has produced a new weekly newspaper called "Agro Sandesh", dedicated to the agri-food industries of Gujarat. Falgun Patel, CMD de Sandesh, reported that Agro Sandesh would contribute positively to the development of Gujarat farmers. He said: "The 24-page tabloid-sized Gujarati weekly would take the form of a movement and would support farmers in their initiatives. Farmers are a very important part of a country's economy, so Agro Sandesh would meet their needs Of micro information and would generate trust between them and provide them with information to be global. "
On the concept behind the tabloid, he said, "We started working on this idea almost six months ago. We thought it had absolute meaning, as social responsibility, for our journalistic group, especially from the perspective of farmers, since it is not given Sufficient coverage of their relevance in the newspapers.2 Second, we believed that advertisers would also be interested in a growing but focused niche audience of rural and semi-urban farmers with high purchasing power and, therefore, Would certainly appreciate the idea as a great advertising vehicle. "
"In order to confirm our intestinal sensation, an extensive survey was conducted in Gujarat (at various agricultural expositions), which confirmed the need for a newspaper of this type. In addition, some advertisers, along with agencies, were also surveyed and their comments Were also very encouraging. "
Editorial, the highlights of Agro Sandesh include the latest news and views on agriculture, dairy, livestock and Gujarat cooperative sector, political news affecting the socio-economic life of farmers, developments at national, international level And state. Farmers, research and development and new projects, information on agro-food processing, rates and market trends, forecast and time orientation.
Apart from this, various schemes of central and state governments, science and technology related to agriculture, export of agricultural products and export procedures and facilities are also part of the editorial content of Agro Sandesh.
When asked about promotional strategies, Patel said: "The best medium has been our daily 'Sandesh'. We have used it extensively to create the impact and awareness on Agro Sandesh in the market. Our first printing order has been 3 lakh copies and we are aiming to play 5 lakh copies by the end of September 2011. Before launching Agro Sandesh, we had conducted surveys, meetings with farmers, and participated in agro expositions, Etc. In fact, now we are going to start focusing on advertising agencies and advertisers, as they will now be able to check the answer for themselves as well as see the product.We are also focusing on bulk subscriptions and direct marketing. In the near future, we even plan to organize several events that are useful to farmers and the related community. "