Advertisement Evaluation of Rasna Shake Up T V Commercial
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Advertisement Evaluation of Rasna Shake Up T V Commercial
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Introduction:

Advertising is any paid form of nonpersonel presentation and promotion of ideas, goods, or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that direct messages to target publics. Ads are a cost-effective way to disseminate messages, whether to build brand preference for Coca-Cola or to educate people to avoid hard drugs.

Mudra – The Trend Setter

In an industry that sets trends, to be a trendsetter is no mean achievement. Yet, in the 23 years of its existence, Mudra has set trend after trend. To the extent that if it is something new, Mudra is somewhere in the picture. Here are some. It was Mudra that first gave India double spread colour ads ▪
It was Mudra that first sponsored commercial telecast of a major sporting event with the India-West Indies series of 1983 ▪
It was Mudra that first branded a public issue, `Reliance Khazana' ▪
It was Mudra that made India's first telefilm, `Janam' ▪


Collaborations:

In 1988, they decided to collaborate with an international agency An agency with the vision, experience and determination to set standards for the profession That agency was DDB Worldwide, part of the Omnicom Group
This affiliation gives them access to the best creative product, latest information technology, media modelling, direct marketing and other international advertising and marketing inputs


Advertising Institutions:
There are four major advertising institutions namely: the advertiser, the advertising agency, the media, and the research suppliers.

There are a wide variety of advertisers. Those who are classified as national advertisers spend the largest share of advertising dollars. The product type with which they are involved can also distinguish advertisers: consumer packaged goods, consumer durables, retail stores, or industrial products, for example.

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