[b] [/b]Hi I'm TMk i would like to get details on advantages and disadvantages of lux soap advertisement ..My friend Gionee said advantages and disadvantages of lux soap advertisement will be available here and now i am living at West Bengal and I am studing in the college and now am doing B.Com, need help on my project work,,..etc
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LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux began as "Sunlight Flakes" laundry soap in 1899. In 1925, it became the first mass-market toilet soap in the world. It is noted as a brand that was pioneering endorsement of female celebrities. As of 2009, Lux's revenues were estimated at € 1 billion, with market shares in more than 100 countries around the world. Today, Lux is the market leader in countries such as India, Pakistan, Brazil, Thailand and South Africa. Developed by Unilever, Lux (soap) is now based in Singapore.
The brand was founded by the Lever Brothers in 1899 and now known as Unilever. The name changed from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury". Lux Toiletries Soap was launched in the United States in 1925 and in the UK in 1928. Subsequently, Lux Soap has been marketed in several forms including hand wash, shower gel and cream bath soap.
