The linear communication model explains the unidirectional communication process, whereby a transmitter transmits a message and a receiver absorbs it. It is a simple communication model that is used in all companies to help with customer communication activities such as marketing, sales and public relations.
The sender, channel and receiver play a crucial role in linear communication. The sender puts an idea, thought or feeling into a message, and conveys this message through a "channel." This channel acts as the medium and will change the message in a tangible form, for example, speech, writing or animation. In its new form, the message is transmitted to the receiver, which then decodes it.
According to the model, many things can affect the unidirectional communication process. For example, choosing the selected channel may affect the way a receiver interprets a message. In addition, a number of interruptions can occur at any time - they are known as "noise." It may include "psychological noise," whereby the psychological state of the recipient will affect the interpretation of the message, including stress, anxiety, cholera, and so on.
Although simple, there are criticisms of the model. The theory assumes that communication is a turn-taking process in which a person sends and receives at the same time. However, other theorists support the notion that communication is actually a more complicated process, where the sending and receiving of messages occur simultaneously between the two parties.
Linear model
It is a one-on-one model for communicating with others. It is that the sender encodes a message and channels it to the receiver in the presence of noise. In this model there is no feedback that can allow a continuous exchange of information. This form of communication is a unidirectional form of communication that does not imply feedback or response, and noise. (F.N.S. Palma, 1993)